WHO? WHAT? WHY?
Welcome to the wonderful, atmospheric, magical, ethereal world of “The Broken Halo”, the stripped back no nonsense mysterious Illustrative alter ego of Danny Allison Illustrator. In a world where things are getting more complicated by the day, The Broken Halo has decided to put the gear into reverse, taking it back with a simplified style, but remaining contemporary in its deliverance.
STYLE:
BOLD BRUSH PEN LINE WORK, WITH A GRAPHIC, HIGH IMPACT, REFRESHING CONTEMPORARY FEEL. A STANDOUT STYLE, UNAPOLOGETICALLY DEVIATING FROM THE HERD.
PREDOMINANTLY BLACK AND WHITE FOCUSED, WITH SUPER FLEXIBILITY TO BE EASILY AND QUICKLY COLOURED AS EXPLAINED FURTHER INTO THIS PRESENTATION.
MATERIAL:
PEN AND INK, PENCIL, DIGITAL BRUSH WORK / DIGITAL COLOURING, SPRAY PAINT, WATERCOLOUR. …………SIMPLE
SUBJECT MATTER:
NO SUBJECT DISCRIMINATION, THE BROKEN HALO STYLE IS APPLICABLE TO SUBJECT MATTER ACROSS THE BOARD, FROM THE MAGICAL AND MACARBE TO THE DELICATE AND FRAGILE.
TARGET MARKET:
FILM &TV (TITLE SEQUENCES & STREAMING PLATFORM THUMBNAILS)
PERFUME / COSMETIC PACKAGING BRANDS
ADVERSTISING AGENCIES
PUBLICATION HOUSES (BOOK COVERS & INTERNAL ILLUSTRATIONS)
FOOD & BEVERAGE (CRAFT BEERS / SPIRITS / ALCOHOL)
EDITORIAL / REPORTAGE / DOCUMENTARY / SCENES
MURAL / WALL / SHOP FRONT
CASE STUDY
“THE BROKEN HALO” RE-IMAGINED ILLUSTRATIVE MOVIE POSTER AND BRANDING FOR 1990S MOVIE “PREDATOR 2”
// A CONCEPTUAL GRAPHICAL EXAMPLE OF HOW THE STYLE CAN FIT ACROSS MULTIPLE APPLICATIONS //
I’m super interested in re-imagined covers and artwork for classic films and books. So I’ve use this passion as inspiration to reimagine a cult favourite film of mine from the 90s, Predator 2 using “The Broken Halo” style.
In the case study below you can see how the broken halo style can fit perfectly across multiple applications, such as.
Billboards, Signage, VHS/Blu-ray, Packaging, Giant banners, Film, Titles, plus streaming platform thumbnails.
Also, it’s a great example how an impactful standalone illustration in the style can also work in a montage context.
Below are examples of the industries I would like to specifically target
FILM / MOVIE & TV Title sequences, Streaming platform thumbs, VFX studios, Lead visuals for posters, packaging etc.
THE FOOD / BEVERAGE INDUSTRY illustrating labels, packaging, signage (craft beer, pubs for craft beer pubs)
SPORTS INDUSTRY. The style will fit perfectly to illustrate players and products.
PUBLISHING HOUSES book covers, etc.
NATURE INDUSTRY, packaging, exhibits museums, etc.
TRAVEL INDUSTRY maps, buildings,
COSMETIC INDUSTRY Gothic / Macarbe Perfume, soap, cosmetics, packaging, ETC
FOOD & BEVERAGE INDUSTRY:
// FOOD & BEVERAGE BRANDING, PACKAGING, SIGNAGE //
SPORTS BRANDING & CAMPAIGNS:
BOOK COVERS
// PUBLISHING HOUSES //
WILDLIFE & NATURE
MAPS & TRAVEL
FLEXIBILITY
SO, YOU WANT COLOUR WITH THAT? NO PROBLEM! THE ARTWORK AND LINE WORK CAN EASILY BE COLOURED IN VARIOUS WAYS, MAINTAINING THE IMPACT OF THE FRESH BOLD LINE WORK.
MATURE LIFE LIKE COLOURING IS EASILY ACHIEVED, PERFECT FOR EDUCATIONAL JOURNALS, EXHIBITS, ETC WHERE LIFE LIKE COLOUR ACCURACY IS ESSENTIAL
BOLD COLOURING ALSO!
MORE COLOURED VERSIONS OF THE STYLE BELOW
THE BROKEN HALO PODCAST
Keeping ever relevant, The Broken Halo “a very honest podcast” and is already fully operational!, with plenty of room to grow. Watch this space.
THIS PODCAST IS FOR EVERYONE INVOLVED IN THE CREATIVE INDUSTRY. A GREAT PLATFORM TO KEEP RELEVANT IN TODAYS FURIOUSLY PACED CREATIVE INDUSTRY. TARGET AUDIENCE, ART BUYERS, COMMISSIONERS AND ILLUSTRATORS.
EPISODE 1 IS NOW LIVE, WITH AN AMAZING FIRST GUEST, THE MODEL MAKER OF THE 1979 CLASSIC, “ALIEN” DIRECTED BY RIDLEY SCOTT.
FILM & TV
EXAMPLE FROM THE 2025 SERIES “THE PENGUIN” - Created by VFX agency "Filmograph" in collaboration with HBO
I WOULD LOVE TO GET INVOLVED WITH VFX STUDIOS GLOBALLY AND THIS EXAMPLE OF STYLE OF TITLE INTRO WOULD BE PERFECT FOR THE BROKEN HALO STYLE.
COURTESY OF: FILMOGRAPH VFX AGENCY.
THANK YOU FOR TAKING A LOOK AT THIS PRESENTATION.
I WILL CONTINUE TO CREATE MORE EXAMPLES OF BRANDING, PORTRAITURE ETC.IN THIS STYLE AND KEEP YOU UPDATED.
“THE BROKEN HALO”
